President Ben Wells President Ben Wells

Bob Holman

Since his early days in utility sales in Saskatchewan, Bob has spent his career in the Electrical Industry serving the electrical market. His experience in manufacturing and specifically wire and cable has helped grow D.A.D. Sales from a handful of dedicated employees to a 20-person, multi-faceted Sales Agency working in all aspects of electrical manufacturing in Alberta.

Bob joined the D.A.D. team in the late 90s and brought with him more than 20 years of experience in the electrical business. Bob was formerly the Western Canadian Regional Manager with Superior Essex and has extensive market expertise in the northern Alberta region.

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Technical Sales/Projects Ben Wells Technical Sales/Projects Ben Wells

Mike Dashney

Mike, often referred to in the industry by Dash, joined D.A.D. Sales in 2020 and works with with the solutions group and is responsible for specifications. He brings over 12 years of experience in the electrical market and has extensive lighting and commercial construction experience.

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Project & Contractor Sales Ben Wells Project & Contractor Sales Ben Wells

Joshua Dueck

Joshua Dueck brings an extensive background in construction to the DAD team, along with over a decade of experience providing solutions for the Western Canadian electrical and mechanical market. He also has a passion for creating with Lego bricks when he isn't chasing his two littles around the house.

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Ben Wells Ben Wells

Joseph Nielson

Joseph Nielson brings a a technical background information technology to the DAD team. He is our software expert and his outgoing positive attitude will bring value to DAD and our customers alike.

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Account Manager Ben Wells Account Manager Ben Wells

Michael Grozell

Michael Grozell has worked his way up through various roles in the electrical industry. His most recent role was an Account Representative working with Electrical Contractors. He brings a wealth of knowledge and expertise to the sales team and is committed to providing excellent customer service.

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Daryl Gaudet

Daryl is well known and respected in the electrical industry. His background is a key asset in navigating the local nuances for our manufacturing partners. His most recent role was as an Account Manager working with Electrical Contractors and OEM’s. He brings a wealth of technical knowledge and application expertise to the Solutions Sales team.

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